Monday, September 9, 2024

Reducing Customer Support and Cancellations for a Leading Supplements Brand

Reducing Customer Support and Cancellations for a Leading Supplements Brand Copy

Profile:

  • Location: USA (primary) + Canada & UK (secondary markets)
  • AOV: $62
  • Monthly support volume: ~23,000 tickets
  • Support salary: $40/hr

Recheck Key Stats

Support:

  • % of tickets handled by Recheck: 37%
  • Time saved per order editing ticket: ~7 minutes
  • Total time saved: 993 hours
  • Monthly savings on support salary: $39,720

Order editing:

  • 93% reduction in order editing related tickets. The rest either fall outside the editing window or the brand doesn’t offer the specific option.
  • 42% of edits are for a mistake in address
  • Order editing window is available for 2 hours. On average, customers finish editing their order within 18 minutes of placing the order.
  • 18% reduction in order cancellations.

Upsells:

  • Upsell revenue in last 30 days: $17,352
  • Additional revenue per order edited: $2

Overall impact on business: $57,072 / month